DIPLOMA COURSE ON BRAND MANAGEMENT

UA&P IMC & Brand Boot Camp™ brings you the Diploma Course on Brand Management—the most in-depth course available in the Philippines on how to build strong brands. This is the premier continuing education option for individuals in businesses that expect results with a real and positive business impact.

In partnership
with UA&P

COURSE OVERVIEW

Participants will develop critical competencies on building strong brands through a mini-MBA style learning system designed to fully-equip for marketing leadership and future general management.

16 sessions spread out over a span of 6 months covering 16 key subjects in Brand Development and Business Planning

Certification & Graded course

LEARNING AS A BUSINESS SOLUTION

Instruction and coaching participants on concepts aren’t the only strong suits of this program. Unique to this course is an all-engines-running simulation of the brand management process—grounded on the creation of business and marketing solutions that are tailor-fit to the needs and opportunities of your brand.

INDIVIDUAL
PRE-ASSESSMENT
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BUSINESS
PRE-ASSESSMENT
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MARKETING
LAUNCH PLAN
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WHO SHOULD ATTEND

The course is designed to benefit high-potential individuals that have shown potential to become excellent marketers or even general managers as well as businesses that require key people in their organization to have a strong command on marketing and everything it entails.

Proper brand management is critical to every business.

Brands need to meet consumer needs to remain relevant and sustainable

Brands need to address challenges from ever-evolving market, consumer and competitive dynamics

Brands need to be managed as a business

Course DESIGN

HE BRAND LOVE MODEL™

The Brand Love Model™ is an Acumen proprietary model that outlines the brand-consumer relationship which is the primary foundation of the Diploma Course curriculum.

The 4 Main Course Modules

Behind the 4 areas that make strong brands are 4 main components any brand champion in an organization needs to master in order to make the the engine of a brand run effectively.

HE FULL CURRICULUM OF THE DIPLOMA COURSE ON BRAND MANAGEMENT
A FOCUS ON REAL-WORLD BUSINESS RESULTS

Participants of the course get to apply all the marketing concepts covered in the curriculum as they learn them through the creation of a commercially feasible and financially viable Marketing Launch Plan that they will design specifically for the respective brands that they represent.

Having a Marketing Plan that’s fully integrated to what your business or brand wants to achieve will give you a chance to immediately reap the benefits of the course.

This true-to-life exercise sees to it that participants develop a full grasp of the topics and are able to successfully apply them to the work that they do.

It’s a graded output, guided and assessed by seasoned marketers to give you the highest level of confidence in the strength of the plan.

A representative from your organization will be assigned as the participant’s sponsor to ensure the feasibility and viability of the plan.

THE BRAND BOOT CAMP™ WAY OF LEARNING IN FULL USE

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AWARENESS
Knowing such marketing concepts and principles exists

RECALL
Remembering and accurately repeating the concepts and principles

UNDERSTANDING
Knowing the relevance for their job

CLASSROOM
SESSIONS

APPLICATION
Actual usage of the knowledge for their job

MENTOR & SPONSOR
SESSIONS

EMBEDDING
On-the-job-competence/skill

MARKETING
LAUNCH PLAN

FACULTY OF TRAINERS & MENTORS

The course’s faculty is made up of seasoned blue-chip marketing professionals from a breadth of markets, industries and disciplines.

Pauline Fermin

Jerry Kliatchko

Alden Castañeda

Eileen Araneta

Gold Tantoco

Jong Tuazon

Nadine Cariño

Anny Oliveros

Chelet Tanjuatco

Pachot Villanueva

Tricia Dizon

Cherish Cañizares-Tupaz

Course HIGHLIGHTS & INCLUSIONS

128 Classroom Hours

10 Mentor Consultation Hours

2 Revalida Presentation Hours

Full immersive Brand Management experience

16 whole-day sessions on core Brand Management competencies

Mentorship from Acumen’s seasoned pool of trainers and mentors

Coached development of Full Marketing Launch Implementation Plan

Opportunity for cross-industry learnings

Comprehensive marketing competency evaluation and learning development plan

Diploma certification from the University of the Asia & the Pacific

2017 SCHEDULE

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WEEK 1

KICK-OFF

MODULE 1

Market Scoping & Consumer Understanding

WEEK 7

MODULE 2

Brand Strategy Development & Refinement

WEEK 13

MIDTERM EXAM

MODULE 3

Commercial & Communication Development

WEEK 19

MODULE 4

Commercial
& Financial Viability

WEEK 25

FINAL REVALIDA

Wetek 1 starts on Month 00, 2017. The course ends on week 25 on Month 00, 2017.

ENROLLMENT

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TALK TO US

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UNIVERSITY OF ASIA & THE PACIFIC

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ACUMEN STRATEGY CONSULTANTS

The UA&P IMC & Brand Boot Camp™ Diploma Course on Brand Management is lorem ipsum dolor sit amert, consectetur adipiscing elit.

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