DIPLOMA COURSE ON BRAND MANAGEMENT
UA&P IMC & Brand Boot Camp™ brings you the Diploma Course on Brand Management—the most in-depth course available in the Philippines on how to build strong brands. This is the premier continuing education option for individuals in businesses that expect results with a real and positive business impact.
In partnership
with UA&P
COURSE OVERVIEW
Participants will develop critical competencies on building strong brands through a mini-MBA style learning system designed to fully-equip for marketing leadership and future general management.
16 sessions spread out over a span of 6 months covering 16 key subjects in Brand Development and Business Planning
Certification & Graded course
LEARNING AS A BUSINESS SOLUTION
Instruction and coaching participants on concepts aren’t the only strong suits of this program. Unique to this course is an all-engines-running simulation of the brand management process—grounded on the creation of business and marketing solutions that are tailor-fit to the needs and opportunities of your brand.
INDIVIDUAL
PRE-ASSESSMENT
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BUSINESS
PRE-ASSESSMENT
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MARKETING
LAUNCH PLAN
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WHO SHOULD ATTEND
The course is designed to benefit high-potential individuals that have shown potential to become excellent marketers or even general managers as well as businesses that require key people in their organization to have a strong command on marketing and everything it entails.
Proper brand management is critical to every business.
Brands need to meet consumer needs to remain relevant and sustainable
Brands need to address challenges from ever-evolving market, consumer and competitive dynamics
Brands need to be managed as a business
Course DESIGN
The Brand Love Model™ is an Acumen proprietary model that outlines the brand-consumer relationship which is the primary foundation of the Diploma Course curriculum.
Behind the 4 areas that make strong brands are 4 main components any brand champion in an organization needs to master in order to make the the engine of a brand run effectively.
Participants of the course get to apply all the marketing concepts covered in the curriculum as they learn them through the creation of a commercially feasible and financially viable Marketing Launch Plan that they will design specifically for the respective brands that they represent.
Having a Marketing Plan that’s fully integrated to what your business or brand wants to achieve will give you a chance to immediately reap the benefits of the course.
This true-to-life exercise sees to it that participants develop a full grasp of the topics and are able to successfully apply them to the work that they do.
It’s a graded output, guided and assessed by seasoned marketers to give you the highest level of confidence in the strength of the plan.
A representative from your organization will be assigned as the participant’s sponsor to ensure the feasibility and viability of the plan.
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AWARENESS
Knowing such marketing concepts and principles exists
RECALL
Remembering and accurately repeating the concepts and principles
UNDERSTANDING
Knowing the relevance for their job
CLASSROOM
SESSIONS
APPLICATION
Actual usage of the knowledge for their job
MENTOR & SPONSOR
SESSIONS
EMBEDDING
On-the-job-competence/skill
MARKETING
LAUNCH PLAN
The course’s faculty is made up of seasoned blue-chip marketing professionals from a breadth of markets, industries and disciplines.
Pauline Fermin
Jerry Kliatchko
Alden Castañeda
Eileen Araneta
Gold Tantoco
Jong Tuazon
Nadine Cariño
Anny Oliveros
Chelet Tanjuatco
Pachot Villanueva
Tricia Dizon
Cherish Cañizares-Tupaz
Course HIGHLIGHTS & INCLUSIONS
128 Classroom Hours
10 Mentor Consultation Hours
2 Revalida Presentation Hours
Full immersive Brand Management experience
16 whole-day sessions on core Brand Management competencies
Mentorship from Acumen’s seasoned pool of trainers and mentors
Coached development of Full Marketing Launch Implementation Plan
Opportunity for cross-industry learnings
Comprehensive marketing competency evaluation and learning development plan
Diploma certification from the University of the Asia & the Pacific
2017 SCHEDULE
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WEEK 1
KICK-OFF
MODULE 1
Market Scoping & Consumer Understanding
WEEK 7
MODULE 2
Brand Strategy Development & Refinement
WEEK 13
MIDTERM EXAM
MODULE 3
Commercial & Communication Development
WEEK 19
MODULE 4
Commercial
& Financial Viability
WEEK 25
FINAL REVALIDA
Wetek 1 starts on Month 00, 2017. The course ends on week 25 on Month 00, 2017.
ENROLLMENT
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TALK TO US
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UNIVERSITY OF ASIA & THE PACIFIC
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ACUMEN STRATEGY CONSULTANTS
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